After creating our ‘Arrow’ fashion film, we wanted to host an exclusive screening to showcase it to the press and RJ fan base, and decided to throw a one-day pop up party in Hackney to make sales and show everyone our collections. Rachel also painted some one-off paintings inspired by the prints from SS15 that were for sale.
It was a great success with great turn out. It was a great opportunity to meet the designer and see RJ items brought to life through film.
The RJ Secret Sales was promoted online on Time Out London.
Location: The Russet, Hackney, London
Music: Joe Michael
Guestlist: Black PR