RJ Experience

January 2016

After winning a competition to have 24 hours in an underground space for free, we thought what better way to use it than build a whole Rachel JAMES world and throw a banging party?!  

Thanks to Carousel Spaces in Marylebone, we were able to do exactly that. With the help of Big Guns Live Events, we were able to transform their concrete basement into an immersive, sensory experience. With colourful lights, projected prints, an exhibition of the latest AW16 collection and a pop up store, our RJ world came to life and surrounded everyone with our bold aesthetics and dreams. Models worked the collection and a bespoke fashion film was launched: exhibition by day, hip-hop club by night! 

It was an overwhelming success and we received fantastic feedback from the industry, customers and those only just discovering the brand. It was a multiple collaboration that has inspired us to do many more in the future.

The Rachel JAMES Experience was published in Time Out London and online on Fashion & Beauty Monitor.


Event production: Big Guns Live
Location: Carousel Spaces, Marylebone
Guestlist: Black PR
Music: Ossie & PHRH
Photography: Jean-Luc Brouard
Models: Andre Mackie, Ethan Seehol & Vladimir Strabykin
Grooming: Lucy Gibson
Footwear: Dr Martens






Rachel JAMES: relaunched & rebranded

It is with great excitement that we present the new-and-improved Rachel JAMES.  

We have taken a little time out of the spotlight recently to re-focus our dynamic brand: refining what is important to us, reaching out for collaborations, and working away on fun new ideas. 

We are more than a menswear label: we are a creative brand. We have all kinds of exciting things in the pipeline from womenswear to product design to children’s books. So watch this space!

And we kick it all off with our beautiful new website. Big shout out to Sarah Ferrari for the design and Rich Hughes for the copy. 

We hope you love it as much as we do!


We are very excited to announce that next year we will be launching our first Rachel JAMES womenswear collection.

Everything else is top secret but stay up-to-date with our teasers by signing up to our womenswear mailing list and our specifically RJ womenswear Instagram account:


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