One of the great things about being in the fashion industry, is that collaborating with artists, musicians and film makers makes total sense.
Rachel was able to orchestrate a multiple collaboration between Fraction Films, Invader Girl and Man Like Nells, to create an exciting fashion film to celebrate her SS15 collection. Knowing Man Like Nells from university and meeting Invader Girl at London Fashion Week, she brought them together to write and record Arrow: a bespoke track for the film. After working at MTV, Fraction Films had just launched their own company and felt so honoured to be a part of that debut with them.
Working with the artists themselves and various models, the film was shot in Notting Hill at night. It took a lot of manpower but everyone really pulled together and the end result looked fantastic. The film was screened at our Secret Sales night in August 2015, in Hackney.
The RJ Arrow film was featured on Carbon Copy Online.
A SS16 film by Rachel JAMES, directed & filmed by Fraction Films
Track: ARROW – Written & performed by Invader Girl & Man Like Nells, produced by Invader Girl, mixed by Ric Levy
Featuring: Invader Girl, Man Like Nells, Ki Pharoah, Jazzie Mattis, Wesley Bloquert and Charlie Crosby
All clothing: Rachel JAMES
Footwear: Dr Martens
Hair & makeup: Luke Stephens