Launched in 2014, Rachel JAMES is an emerging British fashion brand known predominantly for luxury men’s streetwear.

Quickly making our mark on the menswear world, our early collections have been featured in Vogue Italia, Men’s Health Germany, Elle, Time Out London, The Huffington Post, Hunger, Hypebeast and Stylist Magazine – and worn by the likes of The Vamps, Machine Gun Kelly, Brian Friedman, Ghetts and more.

The RJ story starts with me, Rachel. Graduating from Fashion Design at the University of Westminster, my final year collection was spotted by the British Fashion Council, who asked me to showcase at the following London Collections: Men, in January 2015.

Since then, we’ve exhibited at LC:M and the Capsule Show: Paris, received fantastic press coverage, forged exciting collaborations and seen our pieces stocked by and Then and Now.


I’ve always been an ideas girl, fascinated by the world and everyone in it, and inspired by seeing an idea come to life. The launch of the RJ label allowed me to do what I love best – make things that are real, relevant and beautiful.

And as the brand evolves, we’re taking that far beyond fashion, working on a host of other exciting projects including children’s books and illustration.

As we expand what we do, we’re also looking at how we do it.

Increasingly aware of our impact on the planet and all its inhabitants, Team RJ is moving towards more ethical, sustainable working practices that include never working with leather or animal skins again, and only using animal-sourced materials that are responsibly and respectfully sourced.

Sustainable materials. Less waste. More recycling. Ethical suppliers. Manufacturers who treat their employees and the planet with respect.

Of course, we recognise the irony. The pieces we produce are, ultimately, wanted, rather than needed. Fashion is an inherently unsustainable industry.

But it puts smiles on faces too – and few would deny that beautiful design is ultimately a good thing. So to balance each principle, we are determined to only produce items that are beautiful and exciting if they are always relevant and responsibly made.

Style at all costs has had its day. Here’s to thoughtful creativity. Conscientious craftsmanship. Pure fabrication.

Rachel James
Creative Director & Co-Founder



Rachel JAMES: relaunched & rebranded

It is with great excitement that we present the new-and-improved Rachel JAMES.  

We have taken a little time out of the spotlight recently to re-focus our dynamic brand: refining what is important to us, reaching out for collaborations, and working away on fun new ideas. 

We are more than a menswear label: we are a creative brand. We have all kinds of exciting things in the pipeline from womenswear to product design to children’s books. So watch this space!

And we kick it all off with our beautiful new website. Big shout out to Sarah Ferrari for the design and Rich Hughes for the copy. 

We hope you love it as much as we do!


We are very excited to announce that next year we will be launching our first Rachel JAMES womenswear collection.

Everything else is top secret but stay up-to-date with our teasers by signing up to our womenswear mailing list and our specifically RJ womenswear Instagram account:


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